NEW FLAVOR PROFILES READY FOR A NEW GENERATION

New!

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BOLD NEW FLAVORS

Gen Z is rewriting the deli playbook, and the numbers don’t lie. They shop prepared foods twice as often as other generations, and they come in hungry for something worth talking about: pickle-forward profiles, swicy heat, lemon pepper, Nashville hot, hot honey. Flavors that show up. With 76% of consumers choosing where to shop based on prepared foods quality, and swicy alone projected to surge 174% by 2028, the deli counter is no longer a commodity. It’s a destination. And the brands that get there first will own the moment.